365 Days 365 Recipes – 2020 Challenge
Being surrounded by spices day in and out, experimenting with them and trying out different recipes to give something better to MOMmade customers every time has motivated me to write this blog. My hubby fondly says, “Your cooking has drastically improved from the time you started making MOMmade Spices.” I take that as a compliment cause honestly when I got into food business I started consciously learning a lot more about food. Prior to that I was following some one’s advice or unconsciously just making edible food without thinking much about the flavour, fragrance and taste too. In fact had a simple rule of not spending more than an hour in the kitchen. You know I had better things to do. Little did I know that the same kitchen would later become my business itself.
This is MOMmade for all you of you. Presenting a range of spice powders made with mom’s love, literally. My mom is my partner and I say it with a pride. The intent is very simple. And can be explained with our simple tagline.
When I was researching for MOMmade before starting out, I happened to visit a Masala Factory on the outskirts of the city. A big open land filled with Potato skins lying on the ground under the sun to dry. I wondered what were potato skins doing in a Masala Factory? A bit insider information that I got shocked me. These dried skins would be ground with whole spices to make Garam Masala Powder. WHY? One, its is a filler and adds to the weight. And two, it gives the curry a ‘tarri’ (oil layer of top) (Maharastrians would understand the word tarri very well) And it left me with only one question ‘What are we eating?’
Well, fortunately experiences and studies like these encouraged me to make a brand that is absolutely true to its heart. And MOMmade is. No added color, preservatives or such harmful, harmless tricks to add to our profit and affect our customers health. Though the factory may not be a state of the art factory now, but every MOMmade product that comes out of it is 100% PURE and I can say that with my hand on my heart.
‘Jaise har das kos pe bhasha badalti hai, waise hi khaan paan bhi badalta hai.’ Each region in India has its own speciality. There a numerous recipes passed down from generation to generation, from mothers to daughters, from mother in laws to daughter in laws and lost. I intend to bring our these recipes and present it to our and the next generation in the best possible way.
My mom is my business partner. In fact the idea of MOMmade came from her. With moms there is NO COMPROMISE whatsoever. They only want to give the best quality to their family. And MOMmade is all about a team of MOMs striving to give the best. The idea is of my Mom, the products are made and packed by Moms, sold by Moms and also majorly bought by Moms.
All these experiments have improved my cooking to a great extent. At least made me conscious about whats going in the kadai. Is it absolutely necessary? Or am I adding it for the sake of it. For example Masalas. Does each dish really require many masalas and tadka? Can a lot of masala really make the dish tasty? Or without any masala, the dish would be tasteless? We feel adding garam masala or some form of it is absolutely necessary. Well not really. Adding the right and the right amount of masala is the key. Too much or too less of anything is always the problem. Like diet. Extreme dieting and extreme eating is wrong. Balance is required everywhere. Even in a dish you prepare as simple as Haldi wala doodh – famously called ‘Turmeric Milk’ or ‘Golden Milk’ or the biggest fad of recent times ‘Turmeric Latte’. Thats going to be our first recipe in the journey of 365 Days 365 Recipes.
New year resolutions are made to be broken. Well lets make one unbreakable resolution – ‘YUMMINESS EVERYDAY’ Simple to follow. And simpler if you follow us as yummy home made food will never harm you in the long run.
BE YUMMY. BE HEALTHY.
I am Manasi Khandpekar, the founder of MOMmade along with my mom. She is the backbone while I enjoy being the face. Travelling from graphic design to brand communication to creating a brand of my own was a journey of learnings and excitement. The world of food fascinates me everyday. And thats where I am living every moment right now. Writing is another passion so food plus writing gave birth to this blog.